Source: China Electronics News
January 2015 China LCD TV market were sold 5.834 million units, a figure with the PRC, early in the fourth quarter of 2014 to January 2015 the market size of 5.838 million units LCD predicted exactly. 2014 China's color TV industry shocks market downturn, many companies in the industry for 2015's TV market is not optimistic. The PRC 2015 annual LCD market will reach 47.1 million units, compared with 2014 market grew by 3.7%, showing a slight increase recovery.
Explosive growth of the Internet industry, to the traditional enterprise has brought great impact. Currently on every aspect of the entire TV industry chain are under the coordination of the two channels, online and offline relationships. From the situation in January of this year, the structure of online and offline still continues past market conditions, the rapid growth of online and offline channels, the emergence of a more substantial decline. According to the monthly data monitoring system under the PRC, the line shows that in January 2015 retail sales fell 27.9 percent LCD, retail sales fell 24.6%. The case of the line and the line is completely compared two scenes, according to the PRC, the monthly online monitoring system data show that, in January 2015 retail sales grew 100.4% of the liquid crystal, retail sales grew 93.8 percent. TV companies also need to step up on the competition in the new forms of online and offline to adapt, understand the user new features to enhance the competitiveness of promotional nodes. The PRC is expected in 2015 will be the first line of LCD TVs scale breakthrough million units, the formation of the same size of the market is equivalent to the line under a large chain.
Beginning of the second half of 2014 TV brands introduced many new flagship, the new selling point is no longer outstanding intelligence, games and video content, but rather a return to the screen display areas and industrial design. For example, TCL TV quantum dots, Konka TV series easy. TV industry began to return the product, the product is again put in a strong position to spread, competition began to shift again to the product's features. 2015 in high-definition TV, high color gamut, surfaces, large dimensions bound to usher in a new outbreak.
January 2015 LCD market size expansion evident Wars 4K and high color gamut technology continues. From the size perspective, according to the PRC, the next line monitoring data show that in January 2015, 50 inches and above LCD TV retail sales accounted for more than 29%, compared with 7.9 percent a year earlier promotion; and 32-inch LCD TV retail volume share 30.7% decline from the same period last year was 23.4%; 39 inches LCD TV retail volume share over the past year to reduce the 4.1 percent share of only 2.9%. Functional segments, the January 2015, retail sales of smart LCD penetration rate 67.7%, 4K LCD penetration rate of 26.4% in volume, surface liquid penetration of 1.4%, high color gamut LCD penetration rate of 0.8%.
2013 music as millet and enter the TV market, the competitive environment so that the already competitive TV market has become more difficult. And in 2015, as the music and millet will launch multiple sizes, different resolutions products to enrich its product line, which is bound to push two Internet brand sales. In January 2015, as the total sales of 205,000 music TV. And at the same time, a new cross-border business to enter the field of color TV sets, the fourth largest operator Dr. Peng issued a "barley TV", D55s regular version sells for 3333 yuan. At the same time launched a broadband contract bundling machine packages.
Traditional brand color TV sets in order to gain a place in this competition have done a lot of integration work. Such as TCL and iQIYI launched TV + series, Haier cooperation with Alibaba, Skyworth and Huawei also launched a series of television glory.
2015 competition in the TV industry's grim divided into three aspects: First, the extent of the real estate industry boom is difficult to achieve reversal, the demand for the real estate industry could otherwise be caused by the new TV purchase abatement, the macroeconomic situation is still not optimism; the second is the second growing Internet companies have begun large-scale impact on the traditional business increased again; the third is the new situation of competition online and offline has been formed, companies should intensify adapt to the user's new features and promotions node change.